iPhone, Cisco’s rights and Apple’s arrogance
Two days ago I went through the idea that Apple’s phone wouldn’t be named ‘iPhone’ as it is a registered trademark of Cisco Systems. Yesterday I had to admit that I was wrong as Steve Jobs surprisingly announced Apple’s new iPhone.
Well, today we’ve known that both companies were negotiating to use the same mark. Finally, on monday evening there was no agreement but Apple’s arrogance let Jobs announce the iPhone without permission.
One of the possibilities I pointed out yesterday was that this story would end up in court and so it will be. Cisco sues Apple over use of iPhone trademark. What comes next? Only time will tell.
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