BBC joins Web 2.0
The British Broadcasting Corporation plans to develop its online presence by providing social networking sites based on its most popular brands such as Top Gear.
BBC is thinking of following the success of such sites as MySpace or YouTube in which users contribute comments and video footage to share with other users.
Looks like the biggest traditional media corporations are starting to realize of the influence and power of social networks. This kind of corporations were thought to be the losers with this trend, but in fact, according to a Deloitte’s report, can be ideally suited for benefit as this trend develops consumer loyalty. What comes next? Only time will tell.
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