YouTube’s time to decide: with them or against them
It’s well known that there is a lot of copyrighted material from Hollywood Studios available for free on YouTube. It’s also well known that the Studios also have taken advantage of YouTube in order to get their films more popular at low cost.
But the real challenge has arrived and Hollywood is wondering whether YouTube is friend or foe. Being aware of the potencial benefits they could get, all of the major studios are negotiating licensing agreements with YouTube, but in the meantime they are also pressing YouTube to adopt filtering mechanisms faster to keep unlawful material from even showing up. Even more, some people think that Studios will sue if they don’t get the licensing deal they want.
On the other hand, Google’s is being pressed by their own investors who are willing to see whether YouTube is worth the $1,65 billion they paid for it or not. What comes next? Only time will tell.
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