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BitTorrent is working hard to become a good boy and, even more, the savior of the media industry applying its wide-spread technology and client for legal purposes.

Since last February, BitTorrent has been reaching agreements with major media companies like Fox, Paramount, MGM and Warner Bros. for legal delivery of their contents. Now, BitTorrent has just launched a new service called Delivery Network Accelerator (DNA) which is intended to speed up downloading and streaming video content extending the open BitTorrent protocol into a managed platform for commercial-grade content delivery.

Particularly interesting and innovative is the streaming side of this service as it is supposed to help the industry in developing band-width efficient TV over the Internet services providing P2P cost-savings in delivering richer content. The first one is already online, Brightcove is using BitTorrent DNA technology for streaming video content in a P2P way.

Using this technology it is now easier for any industry player to build up TV services to compete with Joost or Babelgum as as cost-effectiveness competitive advantage has been made available for all of them taking advantage of the over 150 million of clients already downloaded from the very first moment. What comes next? Time will tell.

BitTorrent is planning to use its widely used file-sharing software to launch a legal download site, called the BitTorrent Entertainment Network, that will distribute more than 5,000 titles including digital movies, TV shows, games and other media.

Considering that BitTorrent have got a well-deserved reputation for quickly file distribuition and an existing user based of 135 million, they could be a serious competitor for the increasing online video market, which current heavy players as YouTube, Joost, Babelgum, Brightcove among others.

The battle’s just begun and another important issue is to reach agreements with content owners. Joost has just partnered with Viacom so has BitTorrent with Hollywood studios like 20th Century Fox, Lions Gate and Metro-Goldwyn-Mayer Studios. What comes next? Only time will tell.