The GYM repeats itself!
5Sep2007
First, Google purchased DoubleClick, next it was Microsoft that bought aQuantive and now it’s Yahoo’s time to get its own online advertising company.
Yahoo has just acquired BlueLithium, the #6 ad network in the US, for $300 million, far from $3.1 billion Google paid for DoubleClick and just 5% of the amount of money Microsoft spent on aQuantive.