Google waked Ozzie up!

Microsoft’s top technical executive, Ray Ozzie, has recently said that Google success in finding in advertising revenue “was a wake-up call within Microsoft”. But he said Microsoft plans to do more than simply mimic Google by rolling out Web-based versions of desktop programs or following its particular search and advertising model.

Instead of jumping belatedly into the fray with Web-only programs, he said Microsoft will pursue a mix of software loaded on PCs and Internet services that also work with the growing array of mobile devices, a strategy he called ‘’software-plus-service'’.

He said he sees free, Web-based, ad-supported software as a way to extend Microsoft Office’s reach, but gave no specifics. ‘’Advertisers do want a targeted audience,'’ he said. If Microsoft can deliver it, ‘’I don’t see a reason why advertisers won’t move'’. What comes next? Only time will tell.

Windows Vista’s firewall, a false sense of security

According to Wikipedia, a firewall is an information technology security device whose basic task is to control traffic between computer networks with different zones of trust.

By definition, network traffic is bidirectional which means that your personal firewall should protect your private home network from both, inbound traffic and outbound traffic. Whereas the former type of traffic has been generally thought to be a potential danger since the Internet was born, the latter one had not been considered a real danger until the proliferation of malware during the last few years. Right now outbound traffic have become a real danger.

Nevertheless while this seems obvious for everybody it looks like Microsoft disagrees. Windows XP’s built-in firewall, the current most-extended personal firewall, has no protection at all for outbound traffic giving users a false sense of security.

It was expected to be solved in brand-new Windows Vista as Microsoft states that new Vista’s firewall is now two-way. And it is true, but a closer look at the way it works reveals a particular way to understand security. By default, most firewalls, the good ones, allow no outbound connection unless explicitly authorized by the user, usually presenting a convenient wizard to program a particular rule the first time an application tries to connect to the Internet.

On the other hand, Windows Vista’s firewall by default allows all outbound connection until a rule is explicitly created to deny it by the user. Even worse, configuring these rules is no piece of cake at all. What does Microsoft say about this decision? Well, according to Matt Parreta, a spokesperson for Microsoft’s PR agency, they think that having to walk through the many wizard-driven pop-ups that would occur shortly after the first time Vista gets installed would be a poor out-of-the-box experience.

A false sense of security again, this time in the name of a “better user experience”. What comes next? Only time will tell.

Google TV, hoax or reality?

Tons have been talked lately about whether YouTube’s video about how to get into Google TV is hoax or reality. Well, it is still not clear if it is hoax or reality. Some people claim that it is an amazing hoax while other people are conceited to have got a Google TV account.

Anyway, I believe that even if *this* Google TV is hoax, it will be a reality soon. Looks like, after social networks revolution, IPTV (TV over Internet) is the next big revolution and such player as Google won’t be out of this business.

Evidences? Friis and Zennstrom, the Skype and Kazaa guys, have recently launch Joost a new TV service based on peer-to-peer technologies. There is another new TV service called Babelgum, which combines social networking with TV viewing experience (web 2.0 with IPTV 1.0 ;-). Both, Joost and Babelgum are available only as a closed beta. There is also Apple with its Apple TV presented in last MacWorld Expo, a mixture between TiVo and an Internet computer. Even Bill Gates has been talking about this revolution lately while the brand new Windows Vista is more TV-oriented than ever (will Microsoft come next with Zune TV?).

Is there anybody out there who thinks that Google is not going to launch a “Google TV” service? What comes next? Only time will tell.